"If we are to survive as a prosperous people there must be more to the leadership of American business than the creation of wealth, and the production and distribution of goods and services. If we as a nation are to continue our progress, American business must assume a leadership which like all true leadership must be based on the principles which are most basic to human welfare; the same principles which we admire in individuals-strength, vigor, courage, honesty, tolerance, understanding, humility and high moral character."

Ben Morrell
Chairman, Jones & Laughlin Steel Corp.
1952